No, it's got nothing to do with religion. But it has everything to do with marketing not being hype, but being a deeply felt expression of a company's core competency, attracting clients who are right for one's company-that's the reason to infuse personality.
Without a well-crafted company profile, a company may not be attracting the best candidates when posting job descriptions, or even suppliers and vendors to help them grow. These 3 steps will help any company craft a commendable company profile that is true to your vision, perception and even beliefs.
I've always enjoyed the clever and silly product descriptions of Benefit Cosmetics - and I don't even wear makeup. The company's co-founders are twins who feel they 'benefit' by learning from each other. This does not mean you cannot include high level industry information, just be sure to also include some easy-to-comprehend lay terminology in your description. 2. Infuse some personality. A great company profile should be filled not only with descriptions of products (or services but also some sense or personality of the business' culture. The choice of words must be direct and compelling, even entertaining, depending on the nature of the business itself. Related Reading: Tips on Business Writing Skills, be Complete, an effective business profile must be as complete and comprehensive as possible, without becoming an unduly long testament to the company.