29 Chapter Three. 31 Research Methodology. 31 3.1 Introduction. 31 3.2 Research Aims and Philosophy. 31 3.3 Research Approach or design. 32 3.4 Study population. 34 3.5 Sampling and sampling procedures.
Page 5 v Abstract In Malawi, TNM (a mobile telecommunication) company strived to remain competitive on the market with the first mover advantage by retaining a larger market share in order to increase return on investment. Let the Lord almighty father and the Holy Ghost be in their midst. Sam Donald Mhango and Eliza Mhango for their unwavering support during my entire period of study. May the good lord continue to enrich you with never ending blessings.
In addition, I am thankful to the entire Department of Business Studies staff of. Management College of Southern Africa. I am sincerely indebted to the following for their support, encouragement and inputs, which facilitated this work: My wife Danily and daughter, Lusubilo for their support, perseverance and understanding my intermittent presence at home during study periods.
Indrasen Moodley who aptly guided me put the ideas together in the initial stages of this work. Special thanks go to. Dr Adolf Lowies and Tracey Naidu for their guidance and corrections during the final stage of dissertation writing. 6 1.2 Problem Statement. 7 1.3 Aim of the Study. 8 1.4 Objectives. 8 1.5 Research Questions. 9 1.6 Significance of the Study. 9 1.7 Conclusion. 10 Chapter Two. 11 Literature Review. The company needed to devise proactive strategies for external forces that were beyond its control. Page 7 vii Table of Contents Title Page. I Declaration. Ii Dedication. Iii Acknowledgements. Iv Abstract.